Job Purpose Statement
The purpose of this job is to supervise a team of Painter Representatives (Contingent Work Force) to enroll, engage and build preference, advocacy and loyalty for AkzoNobel products amongst painters in the defined geography. Ensure painter engagement leads to offtakes from SSOs in the defined geography and meets offtake norms and utilise the relationship with painters to win a fair share in the medium and small projects led by them and serviced via SSOs in the defined geography while remaining within the discounts and rebates budget of the SSO team for the geography. Ensure adherence to all defined processes and usage of tools by self and the team and deliver defined productivity norms – active painters, painter programme offtake volume as percentage of sell-in/sell-out volume and volume from Medium and Small projects via SSOs. Build awareness of AkzoNobel products with painters through regular painter meets/training, Best-By-Test shop meets and joint business development of Medium and Small projects in the defined geography. Ensure Painter Representatives are well trained on products and painter engagement
Accountabilities Deliver offtake volumes with defined painter engagement programme - Deliver desired offtake to help drive sell-out and sell-in Awareness and activation - Execute contact programmes with painters to build awareness and confidence in products and services Deliver offtake KPIs - Leverage the loyalty program and participation of painters to drive sell-out and sell-in Engage, build skills and capability of team - A capable painter engagement team to drive robust painter engagement Plan, review and take gap closing actions - Robust PDR process to track performance, identify gaps and implement/seek help to implement gap-closing actions Major Challenges
Skills and Knowledge
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Marketing
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FullTime
Agra
2-5 years
Rs. 3-5 Lacs
Sales/ Retail/ Business Development
Chemicals / PetroChemical / Plastic / Rubber
03 Dec 2021