Description

Gender-based pricing, also commonly known as pink tax, refers to the invisible cost of products that women are liable to pay for the products designed and marketed specifically for them. These profit-maximizing techniques are adopted by companies based on psychological trends which stem from our society and promote gender-based financial inequalities. The pink tax has long imposed an economic burden on women—especially since women continue to earn less than men. 

According to the International Labor Organization (ILO), women work more and are paid less. The gender divide is already prevalent in workplaces with a limited number of women participating in leadership roles across sectors.

Imposing high costs for products targeted to women further deepens the gender divide and reinforces a particular idea and standard of beauty. Join us for this fiery discussion on 8th Dec 2022 to explore the Pink Tax and its implications. We’ll be having Akhtar Ali- VP, Technical Computing Development, Systems & Technology Group at IBM, Deepali Naair- Digital Sales Leader, IBM | CMO IBM India & South Asia and Shinjini Kumar- Co-founder at SALT- mysaltapp coming in to investigate this lesser known form of gender discrimination. The session will be moderated by Prachi Rastogi- Diversity and Inclusion Leader APAC at IBM.