How do consumers experience a brand? 

How is brand experience measured? 

Does brand experience affect consumer behavior?

As advances in digital technology reshape the way customers engage brands, ensuring consistent brand experiences across every channel is a must. Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments.

With so much competition in today’s business world and new competitors emerging constantly, differentiating your product or service on its own merits has become difficult. Your target audience can use the internet to find offerings similar to yours at a moment’s notice. Only relying on your product’s uniqueness to make sales might not work.

Instead of trying to do that, you can focus on selling value. Value selling is one of the most valuable tools for modern sales strategies. Compared to other types of selling, like feature-based or solution-based methods, value-based selling stands out for one simple reason: it helps your clients easily overcome their fear of change by having a clear understanding of the end result.

Lets delve deeper with our expert, Rohan Rodrigues into enhancing brand experience and value selling for your organisation through this course.

Learning Objectives

• Understand Brand Experience and Value Selling
• Learn how to Navigate through the Growth Stages of an organisation as a sales leader
• Explore how to create space for your brand and get the customers mindshare.

Why should you attend?

• Gain a deeper understanding of the evolving practice of brand management.
• Be motivated to engage in delivering your own brands.
• Learn strategies in selling and developing relationships.

Reviews:

“The speaker seemed extremely experienced and shared some very good points. As a person in sales, this course is a great learning to have!”

Nishant Awasthy- Sales & Marketing

“Thanks for this course. The practical applications will really help me in developing my brand further.”

Zarina Alam - Entrepreneur

Who can do this course?

This course will benefit anyone in the field of Sales and Marketing, but it is especially helpful for 

• Sales Managers and Leaders
• Entrepreneurs and Business Owners

In this 52 mins self-paced session, learn about leveraging data, technology, and storytelling in order to reinvent the user experience of your customers

Session Flow:

• Understanding Brand Experience With A Case Study
• Elevate Your Brand Experience
• Value Selling - What does it look like?

From The Leader’s Lens- Rohan’s Experience In Sales And Business

• Balancing Impact And  Revenue
• Navigating Through Stages Of Growth (Of The Organisation)
• Strategies In Sales Prospecting
• Relationships And Value Selling
• Important Sales Competencies
• Getting The Customer’s Mindshare