How do consumers experience a brand?
How is brand experience measured?
Does brand experience affect consumer behavior?
As advances in digital technology reshape the way customers engage brands, ensuring consistent brand experiences across every channel is a must. Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments.
With so much competition in today’s business world and new competitors emerging constantly, differentiating your product or service on its own merits has become difficult. Your target audience can use the internet to find offerings similar to yours at a moment’s notice. Only relying on your product’s uniqueness to make sales might not work.
Instead of trying to do that, you can focus on selling value. Value selling is one of the most valuable tools for modern sales strategies. Compared to other types of selling, like feature-based or solution-based methods, value-based selling stands out for one simple reason: it helps your clients easily overcome their fear of change by having a clear understanding of the end result.
Lets delve deeper with our expert, Rohan Rodrigues into enhancing brand experience and value selling for your organisation through this course.
“The speaker seemed extremely experienced and shared some very good points. As a person in sales, this course is a great learning to have!”
Nishant Awasthy- Sales & Marketing
“Thanks for this course. The practical applications will really help me in developing my brand further.”
Zarina Alam - Entrepreneur
This course will benefit anyone in the field of Sales and Marketing, but it is especially helpful for
In this 52 mins self-paced session, learn about leveraging data, technology, and storytelling in order to reinvent the user experience of your customers
From The Leader’s Lens- Rohan’s Experience In Sales And Business
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