Learning Objectives:

• Learn the how to apply a user centric mindset to digital experience design
• Understand the end to end approach to improving user experiences
• Understand key UX tools and how you can apply them
• Gain clarity about the critical role of the UX designerUser experience (UX) design is the process of defining how a user should interact with a digital product. Today most businesses need well designed digital touchpoints to cater to the needs of their customers. In fact, a UX designer’s role is critical, bridging the empathy gap between the user, business goals and technology.

Bolt experience design studio is a user design specialist. They help businesses

to win loyal customers by delivering a superior user experience. Their approach to UX is practical and tried and tested, starting from user research till execution. In this module they introduce you to the topic of User experience and give you an overview of their approach.

Why should you attend?

• If you are new to UX design, this module will demystify the field giving you an overview of the tools used.
• You will get an overview of the tools used in UX design
• If you are familiar with UX design, you may find this integrated approach interesting – the trainers move from design to execution combining service design, User experience design and lean agile methods.
• You will see and understand  the interplay of  service design, User experience design and lean agile methods.
• It will also lay a foundation for you to attend our other detailed courses that will deep dive into each tool.

Know your Trainer

Sonali Gogia is co-founder and lead experience designer at Bolt experience design studio. She is a service designer and customer experience specialist with 22 years of experience 

https://www.linkedin.com/in/sonaligogia/

Simran Ahuja is co-founder and lead digital strategist at Bolt experience design studio. She is a strategy consultant and engineer with 18 years of experience 

https://www.linkedin.com/in/simranah/

Reviews:

“Great Session! The trainers were so well spoken and made it so engaging”

Anupama Daga, Tech Professional

“UI/UX made interesting and understandable”

Kavita Subodh, Student

Who can do this course?

• Aspiring UX designers: Insight into the approach will help you get a quick understanding of the approach and role
• Developers/Tech teams: If you are part of the process of creating digital products - understanding how to incorporate an experience centred lens will help
• Marketing/product teams: If you want to create or improve your digital experience, knowing basic principles of UX design will help
• Customer service and Customer experience officers: Can adopt elements of this approach to improve their customer facing delivery
• Entrepreneur: can apply a UX mindset and approach to improving their own businesses

This is a 68-minute self-paced program conducted by Sonali Gogia and Simran Ahuja, co founders and lead designers at Bolt-experience design studio

Session Flow

• Defining a Superior digital experience
• The Role of a UX designer
• UX Toolkit: fundamentals
• User research: empathise
• User persona: personalise
• User journey: organise
• UX strategy: prioritise
• UX execution: digitise